We kickstarted the campaign off with a socially optimised trailer launch, with a compelling concept led thumbstopper and dynamic subtitling, achieving strong engagement on Facebook, out performing all historic comps - Halloween, US and Split.
Hook and Hold.
Knowing success with this film would lie in the film's tension and intriguing concept, we cut a Trueview clip which highlighted both, along with a series of shorter GIFs and stacked moments for retargeting. 
Creative Content.
To broaden our audience out we needed to mobilise advocacy for Elisabeth's central performance, so we created a suite of quote stills and an A/V creative content piece speaking to her unmissable performance.
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